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Research papers

Porsche research rally

The amount of user-generated content (UgC) in social media is rising constantly. More and more consumers exchange their product and brand experiences using social media platforms. For this reason an in-depth analysis of content in social media seems...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Martin Einhorn, Michael Löffler, Olaf Hofmann
Companies: SKOPOS, Porsche AG
November 6, 2012
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Citation

Einhorn, Löffler and Hofmann (2012a, November 06). Porsche research rally. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/porsche-research-rally